Newton Running launched its first e-commerce site this week. Founded by a group of elite runners, coaches and inventors in Boulder, Colorado, Newton Running uses patented technology inspired by Sir Isaac Newtons elemental laws of motion.
Newtons third law of motion states that for every action there is an equal and opposite reaction. Newton Running applies The Science of Motion with a design that absorbs the energy of a runners impact on the ground and then releases it to propel the runner forward.
Newton Running shoes will available for purchase exclusively through Newtons website.