Boulder, CO-based Newton Running is looking to tap the fitness sphere through a partnership with Simone De La Rue’s fitness studio and concept, Body By Simone.
Together the brands will release a special edition shoe in early December 2016.
De La Rue was the personal inspiration for the footwear design, while shoe features are tailored to the method of Body By Simone classes, which blend dance cardio with strength training. De La Rue is a former classical ballerina.
Body By Simone studio locations are in New York City and Los Angeles, where the Newton footwear will be sold.
Photo courtesy Body By Simone
