Perception Kayaks … Don’t Get Yaked Off
The newest campaign, and short film from Perception Kayaks, is a spoof on the increase in low-cost kayaks. The film, in association with parent company Confluence Outdoor, promotes the importance of buying a safe water craft while supporting the paddle sports industry. Watch the film here or right.
Confluence introduced the brand’s Specialty Advantage Program to key speciality retailers this week, which includes support, exclusives and an industry-first financing program—Paddle Now, Pay Later—that allows consumers to buy a kayak, paddle board or accessories with an option to finance their purchase over time.
Josiah Middaugh, pictured right, and Lesley Paterson, won the 13th annual XTERRA Oak Mountain off-road triathlon elite titles at Oak Mountain State Park in Shelby County, AL on May 19.
It’s the third year in a row that Middaugh won the race and his fifth win in six years on the course. For Paterson, it’s her fourth victory at Oak Moutain since 2012, and for both, their first XTERRA win of 2018.
#adidasparley
Adidas is working with Parley For The Oceans to stop plastic from living in our ocean waters, pictured left. Together the brands are transforming ocean plastic waste into sportswear and shoes by spinning the problem into a solution, the “Threat Into Thread.” Shop all Parley products here.
Hi-Tec will expand into the apparel space with the brand’s first outdoor crossover apparel collection launching with the FW18 collection, pictured bottom left.
The line includes thermal shirts, henleys, button-downs, pants, fleece, half-zip and hooded jackets, vests and more and will be available at department stores, specialty retailers and e-commerce sites in the U.S. and Canada.
Brooks Running Company announced the Brooks Genesys—the company’s first personalized running shoe—will become available for runners in the U.S. in early 2019.
The Genesys is the first running shoe created based on an individual’s biomechanics, captured using HP Inc.’s FitStation powered by HP.
“We believe the future of performance running is personalization, and the Brooks Genesys is the first step in delivering this experience to runners.” — Patrick Pons de Vier, senior VP, Global Footwear, Brooks
The first dual Vans Joel Tudor Duct Tape Invitational and Festival closed out last weekend in Zarautz, Basque Country, Spain. They crowned new DTI champion, Californian Andy Nieblas, pictured above, who maneuvered perfect logging conditions on wave after wave.
Lead photo courtesy Hi-Tec
Video courtesy Perception Kayaks
Other photos courtesy XTERRA, #adidasparley and Vans
