After working with several outdoor brands for months, a Portland, OR startup announced the official launch of TheClymb.com, which will focus on helping premium outdoor brands liquidate excess inventory online.
That is done by keeping the site behind a firewall so it cant be searched, completing most sales events in three days and featuring multiple SKUs and lots of company collateral to deliver a complete presentation of the brands story.
It enables the brands to move excess inventory in a way that is very discreet, very quiet and very respectful of their brand, said Annett.
In one recent private sale, for instance, the website featured the face of a Suunto altimeter tracking the progress of one of Suuntos sponsored athletes as he scaled a crag in an adjoining video.
Weve had some brands who said it (company collateral) looks better on your website than ours, Annett said.
My job was to make it go away, he said. That was a difficult thing to do. For years, brand managers just would say make it go away and hope it would not come back and bite them. Often it would.
Our goal is to establish strong relationships with brands, said Annett. The way we close out product is much better than if they were to close it out with someone who transships it and it ends up in Costco. Weve been offered gray market product and refused it.