Swedish company New Wave Group announced the recruitment of Magnus Mansson as new CEO for its New Wave Sports section. Managing six brands including Craft, Cutter & Buck and Seger, 42-year old Mansson will start on August 11th. He will replace Hans Larsson.

Mansson, who is CRAFT Managing Director since June 1st, will be based at the CRAFT headquarter offices in Boras, Sweden. Mansson takes over the position from Larsson, who has decided to leave the company after 6 years within the New Wave Group to take on new challenges.

“My new appointment within the New Wave Group is a very challenging, exciting task,” states Mansson. “We unite six fantastic sports brands and I'm looking forward to pushing every single one of them on an international level! We have a great team, strong products and a clear vision.”