New Guards Group (NGG), the fashion group owned by Farfetch Limited, entrusted to manage the Reebok brand in Europe through its partnership with brand owner Authentic, hired Adidas veteran Markus Kleber as SVP/GM of Reebok Europe and Reebok Ltd.
Following its acquisition of Reebok in 2022, Authentic partnered with London-based Farfetch Limited to operate its business in Europe, re-platform its European e-commerce sites and drive the brand by expanding its luxury collaboration offerings globally.
NGG, a wholly-owned Farfetch company, is managing the partnership and formed a new division, NGG++, to operate the Reebok brand and focus on accelerating opportunities for NGG brands’ sportswear and sneaker categories. NGG previewed the first iteration of Reebok’s premium brand in July 2023.
However, Farfetch reported two weeks ago that it would not announce its third quarter 2023 financial results as scheduled and did not hold its related conference call previously scheduled for November 29, 2023. The company expects to provide a market update “in due course.” The company said it would not give any forecasts or guidance now, and any prior forecasts or guidance should no longer be relied upon.
Photos courtesy NGG
