New Era Cap has selected nParallel to develop portable, outdoor selling kiosks and indoor shop-in-shop environments to promote the sale of New Era merchandise at all 30 ballparks in Major League Baseball. New Era is now installing the shop-in-shop system in teams' existing stores and delivering the portable kiosks to all major league ballparks. The roll-out will be completed by April 2009.
“Every player on every team in Major League Baseball wears an official New Era Authentic Collection cap,” said John DeWaal, vice president, brand communication, New Era Cap. “Our goal is to bring that message and our brand up from the playing fields and into retail areas of all the ballparks.”
“New Era and Major League Baseball are premier brands,” said Megan Diamond, president, nParallel. “The history and richness of these brands and the distinct aspects of each ballpark and team identity inspired our creative team.”