Six time NHRA world champion, Kenny Bernstein, announced the addition of New Era Cap Company, Inc. as a major associate sponsor in 2004 for his Budweiser/Lucas Oil Top Fuel dragster that will be driven by his son Brandon.
“Were elated that New Era has aligned themselves with our team,” said Bernstein. “New Era is a quality headwear company with a stellar reputation in Major and Minor League Baseball, and has strong ties with the National Basketball Association and the National Hockey League, as well as other stick and ball sports. We are looking forward to opening doors for them in the world of drag racing and motor sports.”
New Era markings will appear on the Bernstein team race car, trailers and uniforms. New Era will also outfit the team in their official team caps with a custom, fitted 59FIFTY; the companys signature cap.
“New Era Cap is excited to sign on as a sponsor for the Kenny Bernstein race team,” said Darrell De Bey, director of New Eras corporate strategic business unit. “We are committed to working with Mr. Bernstein; providing him, his team and his fans our best custom product.”
New Eras history of authenticity, craftsmanship, performance and customer service, backed by a dedicated designer and service representative will support the New Era/Bernstein relationship.
“Their company works from the same set of business ethics that we learned at an early age, and strive to implement in our business structure,” said Bernstein. “We are working together to create new sales opportunities.”
