New Era Cap, the official on-field cap of the NFL, stated that reigning AP NFL Offensive Rookie of the Year, Dallas Cowboys quarterback Dak Prescott, has signed on to be a brand ambassador. He joins a cast of athletes including: Le’Veon Bell (Pittsburgh Steelers), Khalil Mack (Oakland Raiders), Greg Olsen (Carolina Panthers) and Sterling Shepard (New York Giants).
New Era will launch its first 2017 on-field campaign leading into NFL Training Camp kicking off in early summer. Training Collection features a variety of products, including 39THIRTY, 9TWENTY, GOLFER, Visor and Bucket caps that will be available to fans in early June.
“We are thrilled to announce Dak as our latest brand ambassador,” said Ryan DiNunzio, director of football, New Era Cap. “Getting an athlete who plays the marquee position on one of the League’s most illustrious franchises is tremendous for the brand. Not only does his play on the field speak volumes, but Dak also encompasses the lifestyle aspect off the gridiron, which New Era is all about.”
All NFL ambassadors will be featured across New Era’s football marketing campaigns throughout the entire season. New Era has been the official on-field cap of National Football League since 2012, during which time the company has provided a variety of sideline product for Training Camp, Regular Season and Playoffs.
Photo courtesy New Era
