New Era opened its thirteenth flagship store in New Orleans. New Era New Orleans is located in a historic building at 838 Canal Street.

The grand opening occurred on Sept. 22. The first 100 customers in-line at the store on opening day received a special VIP card, good for a 30% discount in the store for one year. Additionally, the first loyal 100  received a free gift bag containing a limited edition New Orleans 9FIFTY Snapback and City Flag Tee.

“We're thrilled to continue our expansion into the south,” said Cal Lawson, director of retail operations. “New Orleans is a sports loving city and with the 2013 Super Bowl coming to town and the kick-off season to our NFL partnership, it is the perfect fit.”