New Balance officially opened its new offices at A-Factorij in Amsterdam’s Schinkel District, near the Olympic Stadium. These offices support the company’s new EMEA headquarters.
New Balance signed a 3,865-square-meter creative office lease for the brand’s EMEA headquarters in May 2024 at A-Factorij, a 12,000-square-meter building constructed in the 1950s as a bike factory and converted into office space in 2002. In 2020, global, design-focused real estate firm Jamestown acquired the building known for its large-scale adaptive reuse projects, including the Groot Handelsgebouw in Rotterdam and Industry City in Brooklyn, NY.
The New Balance space at A-Factorij includes creative offices, showrooms, a content studio, and 150 employees at its opening. The move is a relocation and expansion of the company’s Amsterdam office, which is based in Houthavens.
“We are delighted to be relocating to such a highly innovative, creative, and vibrant area which reflects the character and personality of the New Balance brand so well,” said Mathias Boenke, New Balance’s senior vice president of the EMEA region, in the statement earlier this year. “Above all, the planned expansion of our EMEA headquarters stands as a testament to the brand’s powerful and sustainable growth, especially in Europe.”
Image courtesy New Balance
