New Balance signed All-Star center fielder, Curtis Granderson, to a multi-year endorsement contract. New Balance will be Granderson's official on-field footwear and off-field athletic footwear and apparel provider.

“I'm excited to partner with New Balance. Their cleats are comfortable and I feel good knowing I can put on a brand new pair before a game and be ready to play right away,” says Granderson. “Another major factor that drove me towards New Balance is the company's commitment to giving back. Their support of my Grand Kids Foundation will help me take my charity to the next level.”

“New Balance is thrilled to partner with Curtis, an All-Star athlete who shares our commitment to our local communities,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance looks forward to supporting his work with children through the Grand Kids Foundation.”