New Balance has formed a five-year sponsorship contract with British Universities and Colleges Sport (BUCS), the governing body for higher education sport in the United Kingdom.
The partnership outlines a co-branded merchandise range, including hoodies, t-shirts, shorts, leggings, and kitbags, and will launch to students and fans at the end of October.
The collaboration also involves New Balance Teamsports becoming the headline partner of BUCS Big Wednesday, one of the biggest events in the BUCS sporting calendar, the culmination of team knockout competition featuring 54 finals across 15 sports. Other features include New Balance Teamsports becoming a supporting partner of the BUCS Conference and co-hosting a ‘BUCS Presents’ webinar.
John Carden, director, New Balance Teamsports, said: “We are delighted to be working in partnership with BUCS for the next five years. At New Balance Teamsports, we are passionate about supporting young people as they engage and participate in sport at all levels and see a real synergy between ourselves and BUCS and their mission to create the best university sport experience in the world.”
Vince Mayne, CEO, BUCS, commented; “We are excited to be partnering with a brand that is world-renowned for their high-performance sportswear. As we enter the most anticipated season to date, the excitement to return to BUCS sport is at an all-time high, and we are looking forward to the New Balance collection being a part of that. The chance to identify as a BUCS athlete through our sportswear collection is a unique opportunity that brings a certain level of prestige, as students start or continue their own university sport experience.”
Photo courtesy New Balance/BUCS
