New Balance announced the launch of The Track at New Balance, a multi-sport facility where Team New Balance, professional and community athletes will train and compete year-round.
Today New Balance celebrates the opening of the athletic center, which includes a dual terrain indoor track that converts to a field, flexible basketball, soccer and volleyball courts, a Sports Research Lab, and the Roadrunner music venue operated by Bowery Presents.
Located across from New Balance’s global headquarters at Boston Landing, the facility joins the Auerbach Center, the practice facility for the Boston Celtics and the Warrior Ice Arena, where the Boston Bruins practice and the Boston Landing MBTA commuter rail stop.
“Fifty years ago this month, Jim Davis purchased New Balance and together with Anne, they have led the tremendous growth of our brand into the global athletic leader we are today while still maintaining our unique company culture,” said Joe Preston, president & CEO. “Jim also had the bold vision to completely transform the area around our global headquarters in Boston into a vibrant world-class sports hub for athletes and fans, including the debut today of The Track at New Balance. The Track at New Balance offers the optimal training and performance venue for athletes of all abilities while driving New Balance innovation and technology insights through our new state-of-the-art New Balance Sports Research Lab.”
New Balance redeveloped a brownfield site for the facility, which received LEED Silver certification. The roof houses 2,491, 405-watt modules covering approximately 72,956 square feet (or 1.67 acres). The track features hydraulically banked turns, the widest allowable oval lanes at 42-inches wide and the maximum number of six oval lanes.
“When we first started discussing The TRACK at New Balance, we wanted to ensure that we could create a destination for the community at Boston Landing, as well as design a space where the New Balance Sports Research Lab could take their work to the next level,” said Jim Halliday, president, New Balance Development Group. “This facility and all of the high-tech equipment it houses allow the New Balance Sports Research Lab team to increase their surveys with athletes and enhance technology throughout our products.”
The facility has over 19,000 square feet dedicated to the brand’s Sports Research Lab, which includes high-tech imaging, 360-degree motion capture equipment, force plates that measure foot depression and a hyperbaric chamber.
Below the facility is Roadrunner, a 50,000-square-foot concert venue operated by the Bowery Group.
