New Balance hired WPP’s VML as its create agency of record. The hiring comes more than six months after ending its relationship with Arnold Worldwide and three months after publicly announcing its global creative review, according to Advertising Age.
Sources told Advertising Age that the majority of spending will focus on the U.S. but will be expanded globally in the future. The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race
