New Balance along with ExerciseTV, a new on-demand network dedicated to fitness, sports training and motivational programming, announced the launch of

Created jointly by ExerciseTV and New Balance, the new website was developed to motivate and inspire fitness enthusiasts. NBFITS tracks and compares a user’s results, promotes teamwork and competition, and helps users achieve their individual fitness goals. Through’s proprietary fitness tracking system, fitness enthusiasts can:

* chart their own fitness progress over time-for instance, comparing their distances run and charting minutes per mile;

* enjoy exclusive access to an extensive bank of free ExerciseTV workout videos featuring renowned fitness trainers offering tips and workouts tailored to building muscles, building strength, getting back in shape; increasing flexibility; mini workouts; stress relief; toned abs; and weight loss;

* participate in an enthusiastic online community, forming training partner groups through which fellow fitness buffs can benchmark against each other and offer encouragement and friendly competition.

New Balance is the exclusive performance footwear and apparel sponsor of ExerciseTV, which promises to offers access to the world's leading fitness videos/DVD’s 24 hours a day, seven days a week on video on demand. ExerciseTV viewers can use the service’s DVD-like functionality to work out at their own pace in the privacy and comfort of their own homes. ExerciseTV currently offers more than 200 on-demand workouts in categories including: Pilates, yoga, cardio, quick workouts, abs, kids’ fitness, sculpting and toning, dancing, walking, workouts for men, and pre- and post-natal fitness.