Boston-based New Balance Athletic Shoe has added John Morgan to its Marketing Department. In the role of Marketing Manager, Morgan will be responsible for managing product management, design, and development efforts for the Cross-Training, Basketball, Tennis, Cleated, and Custom Footwear categories.

Morgan comes to New Balance with more than 30 years of experience in the athletic footwear and apparel industry. Since 1985, he has held a variety of management roles at Reebok, ranging from VP Product Marketing/Sports Division, VP Design and Development, to VP Kids Division. Prior to that, Morgan was at Nike, Inc. where he developed his skills in retail, promotions, and product development. While at Nike, he gained valuable experience in South Korea as Production Manager and as R&D manager directing the overseas development for court and fitness, including the Nike air Jordan line.

Morgan currently resides with his family in Scituate, MA.