Chairman, Olivier Létang of LOSC LILLE said: “In a period where the health and economic crisis requires us to reinvent ourselves, with New Balance we have the ambition to innovate and bring some freshness. This partnership is powerful and ambitious and enables LOSC to further develop its product and merchandising offer, with the aim of increasing the Club’s profile in France and around the world.”
New Balance recently announced it would take over AS Roma’s kit contract from Nike at the beginning of the 2021/22 season. The brand also has deals in place with FC Porto, Athletic Club and the Costa Rica and Panama national teams.
Photo courtesy New Balance