New Balance extended its partnership as kit supplier to the French football club Lille OSC.

New Balance will manufacture four kits per season, along with training wear. It will also collaborate on a footwear collection each season that will cover both the first team and Lille’s academy.

The French top flight club initially penned an agreement with New Balance ahead of the 2016/17 season with the partnership due to come to an end at the conclusion of the 2020/21 campaign.

“New Balance is excited to build on what’s already proven to be an incredibly successful relationship with LOSC LILLE. The club’s wealth of history and commitment to development really mirrors our own heritage in sport and desire to innovate. We’ve been side by side in some of the most successful seasons in recent times, during which we’ve seen LOSC’s influence across Ligue 1 and Europe grow. The Club has so much potential, we’re really ambitious about the future and re-defining what it really means to be a kit supplier,” said Kenny McCallum, general manager, New Balance Football.

Chairman, Olivier Létang of LOSC LILLE said: “In a period where the health and economic crisis requires us to reinvent ourselves, with New Balance we have the ambition to innovate and bring some freshness. This partnership is powerful and ambitious and enables LOSC to further develop its product and merchandising offer, with the aim of increasing the Club’s profile in France and around the world.”

New Balance recently announced it would take over AS Roma’s kit contract from Nike at the beginning of the 2021/22 season. The brand also has deals in place with FC Porto, Athletic Club and the Costa Rica and Panama national teams.

Photo courtesy New Balance