New Balance renewed its sponsorship agreement for a fifth consecutive season with the Department of Conservation and Recreation (DCR) to help clear the jogging paths along the Charles River for the winter. New Balance will help fund snow removal efforts along the 17-plus mile path.
The path stretches from the Museum of Science in Cambridge to Watertown's Galen Street Bridge.
“New Balance is thrilled to continue this relationship with the DCR for the fifth consecutive season to help clear the paths along the Charles River,” New Balance president and chief executive Rob DeMartini said in a statement. “As a Boston-based company, we understand the importance of training through the winter for early spring racing events. This program helps ensure that athletes can continue to train year round.”
New Balance added that it will host six events along the running path on Saturday mornings leading up to the Boston Marathon. At those events, the company plans to showcase new products, offer winter running tips, provide giveaways and fuel, and interact with area athletes. Inspirational banners will also be hung along the river to motivate runners.
“Providing four-season access to the Charles River Basin for runners and walkers is a crucial priority for DCR, and the support of New Balance to enhance DCR park users’ experience in this area supports this mission, and showcases the ways DCR and the business community can work together,” DCR Commissioner Jack Murray said in a statement.
Snow removal will be performed by the Department of Conservation and Recreation, or DCR, within 24 hours of the completion of each storm.
