Boulder, CO-based Neve Designs named two public relations agencies as part of its plans to expand into the Central European Alps and grow its snowsports apparel line into the lifestyle and fashion segments in the United States.


The company said it had hired Munich-based Mayr Nell as Central European communications partner.  “We are happy and excited to support Neve Design’s entry in the German speaking markets. We are confident that Neve’s unique design and noble fabrics will conquer a market niche and enter “unchartered territory” here in Europe,” says Sandra Nell, owner and manager of Mayr Nell.


Boulder-based Refresh Agency [www.refreshagency.com] has been selected as Neve Designs’ North American communications and social media partner of record. “Neve Designs is a perfect fit with our passion to inspire through fashion-forward, adventurous lifestyles and planetary betterment” says founder of Refresh Agency, Sandja Brügmann, ”Expect great things from Neve in years to come.”


Neve Designs is re-launching with an improved and more sophisticated feel and with the vision to solidify our position as a fashion-forward and elegant, active lifestyle brand, said President and CEO Tom Irvine explains. “We are excited to partner with both Refresh Agency and Mayr Nell,” Irvine said. “Both agencies share our lifestyle affinity, but also bring the exact elements and refinement we need to execute the next generation of the Neve brand.”


Neve Designs was founded in Boulder in 2002.