Netflix Co-Founder Reed Hastings is now the majority owner of Powder Mountain following a $100 million investment, signaling a new era for the mountain resort known for its “daily lift ticket caps and uncrowded visitor experience.”

Hasting’s investment will reportedly have an “immediate impact,” with a portion of the money used to fund improvements to expand skiable terrain, create a Nordic and snowshoe trail system and support the “progression of all levels, abilities and ages on the mountain.”

“This is an investment in what we consider to be the ultimate skier experience,” said Hastings. “My wife Patty and I love this place. We love the untracked powder several days after a storm cycle, we love the vastness of the terrain and we love the community. We’re looking to accentuate what has always made it special. We’ll do that by making it more easily accessible, by bolstering infrastructure and amenities and by maintaining the uncrowded feel Powder Mountain is known for.”

The multi-year process of Hasting’s realizing that vision has begun, with several improvements visitors to Powder Mountain will see this winter.

“We are excited to provide a greatly enhanced beginner experience for newcomers to skiing and riding,” said Kevin Mitchell, general manager of Powder Mountain. “This, combined with our new Nordic and snowshoe trails for non-skiers and newly added guided expert terrain, truly provides a progression of uncrowded experience for everyone at Powder Mountain.”

Powder Mountain has plans to install new lifts in the summer of 2024 to continue its evolution.

Photos courtesy Powder Mountain, Reed Hastings