Nemo Equipment, Inc. has recruited Kate Paine as its senior marketing director. As Nemo enters its sixteenth year and branches into new product categories, the brand looks to grow its marketing presence and create a cohesive, well-told story across multiple platforms.
Paine will oversee and direct all marketing and communications, brand strategy and creative. She will work on refining brand expression, redesigning the website and building in-house content creation capabilities as Nemo announces new product lines and series for 2018. Paine will also be a key player in driving Nemo’s sustainability strategy and increasingly giving voice to the values and socially conscious commitments of the brand.
“Kate brings tremendous energy, talent and experience to the marketing department and I’m confident she’ll be a fantastic addition to both our team and culture,” said Cam Brensinger, founder and CEO of Nemo. “As we celebrate our fifteenth anniversary and look ahead, I’m excited to grow our brand presence with a thoughtful and genuine approach.”
“Over the past fifteen years, Nemo has done the hard work of putting the right pieces in place – an inspiring and unique founding story, a creative and healthy culture, a great team, an embedded commitment to living our values and the most intelligently-designed products I’ve ever used,” said Paine. “It’s my privilege to take these pieces, and put them together in a powerful way that continues to drive the strong momentum behind this brand. We want our gear to help inspire a respect for our planet, a love of adventure, and a joy in being outside exploring. What’s not to love about this challenge?”
Photo courtesy Nemo
