Neiman Marcus Group (NMG) announced the appointment of Renée Paradise as senior vice president of digital business & customer strategy.

Paradise recently worked as senior vice president, customer revenue & growth at Bloomingdale’s, responsible for driving innovation to expand its online presence and grow its digital business. Before that, she led eBay’s luxury, sneaker and streetwear business.

“As we continue to invest in our digital business to better serve our customers and provide the ultimate integrated luxury experience, Renée’s accomplished background and experience will be pivotal in propelling us forward,” said David Goubert, president and chief customer officer, Neiman Marcus Group.

Paradise will be responsible for leading its digital business and digital infrastructure and establishing and the Neiman Marcus mobile app as flagship components of the brand. She will also be responsible for driving customer strategies and programs and its loyalty program for more highly personalized relationships and integrated experiences across several selling channels.

Paradise’s hiring follows recent key strategic hires, each with a digital and luxury experience, including Bob Kupbens, EVP and chief product & technology officer of NMG, Paolo Riva, SVP and general manager, brand partnerships & merchandising, Lisa Aiken, SVP and fashion and lifestyle director, and Hannah Kim, chief legal officer, corporate secretary, chief compliance officer.

Photos courtesy NMG, Renée Paradise