In partnership with Fanatics, the NBA will open a flagship store in Paris’ Latin quarter this summer.
The store, located at 20 Boulevard Saint-Michel, will offer three levels dedicated to official NBA product as well as Nike, Mitchell & Ness, New Era, and Wilson. The store, operated by Lids, will also offer customization services. This is the third NBA store in Europe, following store openings in London and Milan.
“Paris lies at the intersection of fashion and basketball culture and has a unique tradition for the game as well as some of the most passionate NBA fans in Europe,” said Steve Griffiths, head of NBA partnerships for Europe and the Middle East. “With Fanatics and Lids, we can’t wait to welcome French fans, especially at such an exciting interactive venue where they will be able to celebrate their passion for the NBA in style,”
The NBA store joins a growing number of basketball-themed stores in Paris, including Shinzo on the Rue Etienne Marcel, Basket4Ballers on the Rue de Rivoli and Airness, which is scheduled to open this month at the La Poste du Louvre complex.
The NBA league currently operates 400 stores worldwide with plans to open additional stores this year.
Photo courtesy the NBA
