Naya, a brand of Brown Shoe Company, Inc., is partnering with Nordstrom, Inc. to celebrate Earth Day by planting 5,000 trees in support of Plant-It 2020, a national non-profit organization founded by John Denver. The companies will plant a tree for every pair of Naya shoes purchased at Nordstrom or on Nordstrom.com from April 15, 2011 – May 3, 2011.
Naya will mark its one-year anniversary with the tree planting initiative. By the completion of this year, the Naya brand will have planted a total of 10,000 trees with Plant-It 2020, which serves areas in North America, Africa, Asia, Latin America and Europe. The brand previously partnered with Plant-It 2020 by planting 5,000 indigenous trees in 2010.
“We at Naya are committed to finding ways to help preserve our planet through our selection of materials as well as our mission to give back. We know women want beautiful, comfortable shoes that leave a softer footprint on our earth, and seek opportunities to do something good for the planet. Our partnership with Nordstrom for Earth Day gives customers a way to do just that by replenishing trees around the globe,” said Naya Vice President Pat Hogan.
