Navico, the parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, announced the appointment of Sean Hatherley to senior vice president of sales, Americas.
Bringing more than 30 years of industry experience and a passion for boating and business development to his new role, Hatherley will oversee all retail, distribution, technical installer, and boat builder sales channels in North, Central and South America fostering stronger connections with new and existing customers and enhancing ways for consumers to connect directly with Navico’s sales team.
“With our recent changes in the Navico America’s sales leadership and organization,” Hatherley said, “we’re excited to bring a new approach to serving our customers in a direct and personal way.”
Following a summer of strong sales growth coupled with a notable increase in the number of first-time boaters hitting the water, Navico has started a recruiting effort and expanded its presence in strategic regions.
The company recently announced opening a new office in Fort Lauderdale, FL where key personnel can work more closely with resellers, dealers, boat builders, consumers, and major shows. Under the direction of Navico’s VP of Sales Christian Olsson, the new location will offer pre-sales guidance, post-sale support, extensive in-house recreational, and commercial product technical training for dealers and installers. In addition, classroom training will be available for consumers looking to get the most from their Lowrance, Simrad, B&G, and C-MAP purchases.
Increased boater activity has also resulted in the expansion of this its sales team, as well as the recent hiring of Les Ares as Navico’s Director of Boat Builder and OEM Business.
Ares brings more than 25 years of industry experience to his new Navico role, having served in a variety of sales positions with companies such as Intellian, Pursuit Boats, Jupiter Boats, and Lumishore.
“We have always maintained a laser focus on the marine marketplace in an effort to innovate and deliver the best solutions for every kind of boater,” said Knut Frostad, CEO, Navico. “Now, with Sean leading our rapidly expanding Americas sales organization, we will support our customers and consumers with that same unwavering focus to ensure everyone gets the most from their Navico experience.”
Photo courtesy Navico
