Nautilus Inc. announced the launch of new e-commerce-enabled Modern Movement, Nautilus and Schwinn websites. These sites are part of the company’s omni-channel approach across all brands to provide customers more options to buy products when and where they prefer.

Hosted on the SalesForce Commerce Cloud, these Nautilus, Inc. brand sites are now linked through cross site navigation – allowing customers to easily move between the Nautilus, Modern Movement and Schwinn pages. Customers also have the ability to place products from multiple brands into one cart for smoother shopping. Additionally, the new sites leverage an adaptive design that optimizes its content for mobile devices.

“At Nautilus, Inc., we strive to provide superior customer service and ensure consumers are having the best experience possible,” said Brian Pope, vice president, and general manager direct at Nautilus, Inc. “By making shopping easier, we’re able to improve customer satisfaction and streamline the buying process.”

Research shows that U.S. consumers spend an average of six minutes on ecommerce sites per desktop visit and five minutes per mobile visit – highlighting the need for a simple and efficient shopping experience.

Customers can now buy Schwinn and Nautilus products directly through the brands’ websites, in addition to purchasing from a retailer. The enhanced sites also offer financing options that allow customers to apply for a multi-branded Nautilus Card.