G.I. Joes will partner with The Nautilus Group to develop its fitness equipment department at each of G.I. Joes' 22 retail locations. The first-ever product marketing agreement between the two companies initially includes placing five SKUs of strength and cardiovascular equipment in suites within each G.I. Joes location beginning October 15, with installation completed by November 1.
“We're excited to have #1 brands in fitness equipment alongside the many other great brands customers find at G.I. Joes,” said Norman Daniels, president of the privately-held 52-year-old retailer based in Wilsonville, Ore. “We're also thrilled to see two strong companies with headquarters in the Northwest working closely together for the benefit of our customers.”
The agreement with G.I. Joes reflects another step in The Nautilus Group business strategy to diversify its marketing and distribution beyond its legendary cable television infomercial marketing and into retail stores, and to better leverage its portfolio of high-quality fitness equipment brands.
“G.I. Joes is an excellent regional retailer with a strong following of customers who enjoy physical activity,” said Tim Hawkins, chief customer officer of The Nautilus Group. “We look forward to a long and prosperous partnership in meeting the needs of G.I. Joes and it's customers.”
