Nautica is partnering with GSI to develop and operate an online store at Nautica.com. GSI Commerce will develop and operate facets of the online store including customer service, order processing, and fulfillment. Empathy Lab, an interactive agency leader, will be responsible for the web design and further development of the web infrastructure.
Nautica.com was relaunched on February 12.
“We are very excited to launch our e-commerce site, especially at such a momentous time for the brand,” said Denise V. Seegal, President & CEO of VF Sportswear, Inc. “We are confident that the site will provide a compelling online experience for our consumers.”
The site is being launched during Nautica(R)'s 25th anniversary year. To commemorate this milestone, special 25th anniversary product, including a limited edition collection of the iconic Deck Shirt, will be available online for spring. For fall 2008, Nautica(R) will offer a 25th anniversary collection of reissued outerwear that celebrates the original six pieces that were the foundation of the company.
