Natural Alternatives International, Inc. (NAI) announced that Aaron Starr was promoted to vice president of the CarnoSyn sports nutrition brand, responsible for leading its business teams, overseeing operations and the advancement of its brands.

“I am pleased to announce Aaron Starr has been named vice president of CarnoSyn Brands,” said Kenneth Wolf, president and COO, Natural Alternatives International. “Aaron has been a valued member of our team for many years, directly managing customer relationships and operations and bolstering sales for NAI and CarnoSyn Brands. We are excited to see the impact his leadership will have within our organization and with valued customers as he works to develop new and existing opportunities for CarnoSyx Brands within the sports nutrition industry and the health and wellness business sector.”

As Vice President of CarnoSyn Brands, Starr will oversee the division’s overall operating performance and business objectives. Responsibilities include management of P&L, short and long-term strategic planning, sales and marketing management, and product introductions. He will lead sales, marketing, customer service, operations, science, and drive performance through development and management of strategies. Starr was most recently senior account manager and operations manager at NAI and CarnoSyn Brands. His career also includes roles as executive editor and marketing director at DailyeDeals.com and managing partner at O’Riordan & Associates/NFP.