The National Lacrosse League announced a partnership with Fanatics, which will bring the league’s online merchandise and retail efforts into one consolidated location for all NLL clubs. The online destination, NLLShop.com, is live worldwide.
“Our league and the sport of lacrosse are on a sharp growth curve. We have such a tremendous opportunity with our teams for growth in terms of online merchandise sales. Fanatics is simply the best and most innovative consumer e-commerce sports retailer in the world, and this partnership will give us a great opportunity to realize the league’s potential, said NLL Commissioner Nick Sakiewicz. “We have seen the power and value of team merchandise at the local level, and this international approach gives us the ability to have a streamlined one-stop-shop to offer NLL merchandise where sports fans shop online.”
“We are excited to enter into this new partnership with the National Lacrosse League. Fanatics is uniquely positioned to help the league expand its reach through an enhanced direct-to-consumer platform that will allow fans to share their pride and passion for the NLL teams and players they love,” said Vicky Picca, Fanatics SVP of business affairs.
The partnership unifies what has been a regional approach run by the NLL clubs for most of the league’s 35-year history. While teams will retain the right to sell locally at retail brick & mortar, the global e-commerce business will be housed under NLLShop.com for the first time.
The 2021 NLL season is targeted to start the weekend of April 9-11.
Photo courtesy NLL