The National Golf Foundation welcomed Golftec President and CEO Joe Assell and Ahead USA CEO Anne Broholm to its Board of Directors that spans the broad spectrum of the golf business.
Assell has built Golftec over the past 25 years into a global brand that’s shaped golf instruction at more than 220 worldwide training centers. Under his leadership, Golftec is the world’s second-largest employer of PGA professionals.
Broholm, since 2012, has been CEO of Ahead, which provides headwear, apparel and accessories to green grass golf shops, resorts and professional golf tournaments nationwide and corporate market. Broholm spent seven years as vice president of the Golf Division at Cutter & Buck prior to her current role at Ahead, a supplier of headwear to the USGA, PGA of America, Ryder Cup, and PGA Tour events.
The appointments of Assell and Broholm, effective January 1, add a broader perspective to the organization’s efforts to foster the growth and vitality of the game and the business of golf.
Additionally, PING President John K. Solheim was appointed Chairman of NGF’s Board of Directors, succeeding PGA Tour Superstore President and CEO Dick Sullivan who remains on the board after completing a two-year term as chairman. In other elections, Troon President and CEO Tim Schantz takes over as vice-chairman with Toro Group Vice President of Commercial and International Brad Hamilton as secretary and treasurer.
Other members of the NGF Board of Directors are TaylorMade President and CEO David Abeles, Hall of Fame golfer Annika Sorenstam, who founded the ANNIKA Foundation after her playing career and is the current president of the International Golf Federation, and media executive Mike McCarley, the former president of Golf & Global Strategy for NBC Sports Group and now an advisor at Comcast SportsTech Accelerator.
