Nathan Sports, a leader in purposefully-designed hydration, visibility, and essential performance gear, hired Sablle Scheppmann as the brand’s first western regional tech representative.
Scheppmann will support the growth of Nathan’s western regional retail partners by implementing the brand’s educational programs, including the recently-launched “Drive for 5” initiative and H2O Pro program, created to help grow the hydration category and increase the number of runners building a hydration plan. Scheppmann will also coordinate in-store customer events, lead staff training sessions, and guide merchandising best practices using the assets developed by the Nathan marketing team.
“Our retail partners are a key pillar in our efforts to serve the running community. Our focus remains on creating tools that empower retailers to incorporate running essentials into the customer’s in-store experience,” says Brent Hollowell, vice president of marketing for Nathan. “Sablle’s experience, knowledge, and passion will enable her to help drive store and category growth, build relationships, and deepen the partnerships we have with our retailers.”
Prior to joining Nathan, Scheppmann was a B2B sales consultant at Staples Advantage, where she leveraged the brand’s sales strategy to generate leads and help the company achieve its business goals. Preceding Staples Advantage, she served as marketing/event coordinator and sales representative at Fleet Feet Sports Santa Rosa, where she planned and implemented a storewide marketing strategy designed to increase customer awareness and sales levels.
Scheppmann holds a business administration degree with a concentration in marketing from Sonoma State University. While there, she also functioned as NCAA cross country captain and SAAC (Student Athletic Advisory Committee) vice president. Scheppmann joins Kevin Kelly, the brand’s eastern regional tech representative, on the retail support team and will be based out of San Francisco, Calif.
NATHAN products are available at specialty running shops, sporting goods and outdoor stores worldwide. For more details, please visit Nathan at www.NathanSports.com, on Facebook (Nathan Performance Gear: https://www.facebook.com/NathanPerformanceGear) and Twitter (@NathanPerfGear: https://twitter.com/NathanPerfGear).
