Nathan is partnering with retailers across the U.S. for a season of in-store events that will include trivia, prizes, product demonstrations and group runs driven by certified store employees called Nathan Pros.
The campaign, dubbed Fire Up Your Run, is part of the running essentials company’s School of Run initiative, an educational support system for select Nathan retail partners. Other components include the spring hydration campaign, Run Like Water, and support for performance gear.
Fire Up Your Run aims to educate runners on the importance of visibility. Nathan Pros will be equipped with a fall visibility and safety demo kit, including educational posters, stickers and brochures.
“Promoting health and safety among athletes is a key mission across all our brands,” said Tony Armand, CEO of United Sports Brands, parent company of Nathan. “By delivering categorical visibility and safety education, merchandising and product knowledge, our goal is to ensure runners of all levels are well prepared to run safely and comfortably.”
