Naot Footwear announced it would open a flagship store in New York City’s SoHo neighborhood in early fall 2022 at 436 W. Broadway.
Israeli-based Naot said it has long had roots in New York, with its U.S. headquarters on Long Island. Many of the brand’s loyal customers, Naotics, live in New York City.
The 800-square-foot store will feature shoes as the centerpiece of the space.
“Opening a flagship store in New York City has been a dream of ours for many years,” said Steve Lax, president, Naot Footwear. “Our shoes truly are works of art, handmade in Israel from the highest quality leathers and materials. The advanced designs deserve to be displayed alongside the art of SoHo. This store will give everyone the opportunity to touch, feel and experience the beautiful designs and comfort Naot is famous for.”