NALGENE and JanSport, the number one market share-leading producer of backpacks have announced a unique partnership. NALGENE and JanSport announced their plans to develop a co-branded line of hydration backpacks.
“People have been putting NALGENE water bottles into our backpacks for years, “said Craig Wanous, Director of Product Development for JanSport. “Now through this unique partnership with NALGENE, we have the privilege of putting the NALGENE brand, a name which is synonymous with quality and excellence in portable hydration products, on this new line of packs. Now we can offer consumers a better hydration system: better flow, better fit, better function and better flavor.”
Two new reservoir systems were created by NALGENE in answer to JanSports different consumer demands.
“There was a tremendous amount of cooperation between the two brands,” said Margaret Gregory, Sales and Marketing Manager for NALGENE Brand Consumer Products. “Were delighted to share not only our expertise in developing water-carrying containers, but also the unique opportunity to put our branded logo on JanSports high quality backpacks. These packs will carry both brand names, and also both companies history of dedication to designing superior quality products.”
