Dan Dahl New VP of Sales and Marketing

Mystery Ranch hired Dan Dahl as VP of sales and marketing. He brings extensive experience in outdoor, fashion, military, and international markets to the position.

Dahl joins Mystery Ranch after, most recently, working as president of global sales at MiiR. Before that, he spearheaded the U.S. specialty business for Levi’s, leading the restoration of its specialty retail business. Dahl also had a distribution business in Japan from 1991 to 2006 for brands, including Kavu, Arc’teryx, MSR, Freestyle Watches, and Eagle Creek, and was recruited to conduct international business in the Asia Pacific region for Arc’teryx.

“At Mystery Ranch, we have a manufacturing culture and heritage that aligns perfectly with Dan’s values and experience,” said Alex Kutches, president of Mystery Ranch. “His broad range of experience in different markets, in the U.S. and abroad, will help to take our business to the next level.”

Effective immediately, sales, marketing and customer service report to Dahl.

Photo courtesy Mystery Ranch