Mystery Ranch, a backpack manufacturer in Bozeman, MT has retained the Manitou Sales Group, led by Aaron Wilmers, to represent its mountain category in Michigan, Ohio, Indiana and Kentucky.
Wilmer joins Mystery Ranch as the company heads into its second year selling the new mountain category of backpacking, climbing and everyday carry packs and bags. Mystery Ranch has recently expanded its mountain category to include ski and snowboard packs which will debut at retail in Fall 2017.
“We are thrilled to add Aaron Wilmers and his team as representatives of our brand in the Great Lakes. Their resume, customer relations, and long history made it abundantly clear they are the right fit for us and the right fit to better serve our loyal customer base in the region, ” says Ben Nobel, North American sales manager for Mystery Ranch Mountain category.
Led by Wilmers and based in Traverse City, MI, the Manitou Sales team also includes Abby Chatfield and Jeremy Smith. Other brands represented by Manitou include Kavu, Western Mountaineering and Hydroflask.
