Mystery Ranch, a Bozeman, MT-based backpack company that manufactures mission-specific packs, named Tim Hoffer as hunting sales manager. Hoffer has been called upon to lead the sales team to further expand Mystery Ranch hunting packs in the marketplace.

Previously at Simms Fishing Products, Hoffer was in charge of a team responsible for service and program execution to retailers across North America. He also held prior roles in B2B sales/marketing with a focus on small- to medium-format businesses.

“Mystery Ranch is a company that I have respected and followed for years, and I am thrilled to be part of the team,” said Hoffer. “Mystery Ranch is the only pack I trust when heading into the mountains, because as hunters know, you can’t have gear fail five miles out with an elk quarter on your back. Spreading the word, growing the Hunting line and helping retailers and avid hunters alike succeed will be an exciting adventure.”

“We are really happy to have Tim join our team. Tim’s experience and passion fit in really well with our team here in Bozeman,” said Mystery Ranch VP of Sales and Marketing Alex Kutches. “Response has been tremendous for the hunting product and 2017 is already off to a roaring start. We are looking forward to getting Tim involved to help with our efforts to spread the word about Mystery Ranch packs across the USA and Canada.”