Mystery Ranch, the heritage pack company, has retained a new sales agency, Bishop, CA-based Caraway & Co., to represent its Mountain division in California, Nevada, Arizona and Hawaii.

The Mountain division of backpacks, daypacks and everyday carry bags debuted in Spring 2016 in approximately 50 retail stores across the U.S. and Canada. The 40-year heritage behind the packs contributed to a successful first year with the new collection moving quickly off retail shelves, the company said.

“We hired five agencies to cover strategic territories,” said Alex Kutches, VP of sales and marketing. “With several new styles for Spring 17, we need more feet on the ground.”

“Caraway’s breadth across the Southwestern territory and their dedicated background in the outdoor and lifestyle market bring a versatile addition to our sales team,” added Ben Nobel, sales manager, Mountain Division, Mystery Ranch. “Their close relationships with dealers across a diverse region of outdoor, ocean and urban demographics fit soundly with our mission.”

Dana Caraway heads up the agency with four sub reps: Terry Imus, Matt Gibley, Traci Cosmer and Melissa Richter.

The Caraway & Co. agency will be attending the January 2017 Outdoor Retailer show in Salt Lake City, where the brand will debut three new ski and snowboard packs.