MyFitnessPal, the global nutrition and food tracking app, has appointed Amit Patel as chief revenue officer for Advertising. In this role, Patel will lead revenue strategy, drive business expansion and identify new growth opportunities to strengthen the platform.
“Joining MyFitnessPal at this pivotal moment is both exciting and deeply meaningful to me,” said Patel. “As a longtime MyFitnessPal user, I’ve personally seen how the platform empowers individuals to achieve their health goals. I’m eager to collaborate with the team and unlock new opportunities that not only elevate the experience for our members but also drive sustained growth for the brand.”
Patel most recently served as general manager of Strategic Initiatives for Uber’s advertising division, and was instrumental in scaling the company’s Grocery & Retail onsite and offsite ads business. As senior vice president of Strategic Partnerships and Monetization at Drizly, an Uber company, he built and oversaw its retail media network Drizly Ads and its corporate partnership division Drizly for Business. He has also held leadership roles at NBC Universal Peacock, Amazon, AT&T, and DirecTV, focusing on revenue strategy, digital innovation and business development.
With over 25 years of experience leading high-performing teams and shaping business strategy at top technology companies, “Amit brings a wealth of experience and a proven ability to drive innovation and growth across industries,” said Mike Fisher, CEO of MyFitnessPal. “His leadership will be pivotal as we continue to enhance MyFitnessPal’s offerings, identify new channels for revenue growth and partner with brands that will empower our members to make meaningful progress on their health journeys.”
Images courtesy MyFitnessPal
