MusclePharm Corporation, a performance lifestyle sports nutrition company, has formed a three-year strategic partnership with professional rugby team Munster Rugby of Ireland.
MusclePharm will serve as the official sports nutrition partner to Munster Rugby. The team will be supplied with MusclePharm’s sports nutrition and post-workout recovery supplements which have been certified by Informed-Choice as containing no banned substances. MusclePharm’s branding will be prominently featured throughout a number of channels including product integration, promotional training sessions, sampling days, print media, online digital activity and in-stadia assets at Munster Rugby’s home stadiums of Thomond Park and Irish Independent Park.
“Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, free of banned substances, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals,” said Ryan Drexler, CEO of MusclePharm. “MusclePharm currently boasts a strong brand presence in Europe and, by partnering with Munster Rugby, we have a unique opportunity to reach an exceptionally engaged audience in Europe and beyond. Furthermore, the addition of another professional sports team to our user base serves to showcase our products’ efficacy and ability to adequately support the demanding lifestyles of dedicated athletes everywhere.”
“Partnering with MusclePharm makes perfect sense for both our players and fans,” said Enda Lynch, Munster’s head of commercial and marketing. “MusclePharm is a brand known for its high-quality ingredients, commitment to label transparency and – most notably – the results it helps athletes achieve. We look forward to working closely with the company in a number of areas to provide meaningful brand experiences.”
Munster Rugby participates in both the Pro12 and European Rugby Champions Cup, and will face defending champions Saracens in the European Rugby Champions Cup semi-finals in Dublin on April 22, 2017. The match will be televised across five continents.
Photo courtesy Munster Rugby
