Murf Electric Bikes hired Ally Losness as marketing director, bringing over a decade of brand launch and growth experience to the position.

Most recently, Losness led marketing for Wings & Arrow, LLC, growing and launching Ashland Hard Seltzer, Villager Spirits, Mucho Aloha Hard Lemonade, and Voyage Hard Iced Tea. Before working in the beverage space, Losness spent nine years running the regional consumer marketing program for Clif Bar, Luna Bar and Clif Kid. 

“Our first experience working with Ally came while she was still at Clif Bar. We were immediately impressed by her creativity, attention to detail and work ethic,” said Matt Gahan, chief branding officer. “When the opportunity arose to bring Ally onto the Murf team, we jumped at it. Her previous work experience and extensive marketing knowledge will help us capitalize on current opportunities and continue our rapid growth.”