MP Brand, Michael Phelp’s swim brand designed by Aqua Sphere, announced the launch of the Phelps Test Team, an all-new online platform designed for the global swimming community.
A first-of-its-kind in the swimming industry, the Phelps Test Team offers swimmers an opportunity to help influence the design and development of MP Brand’s advanced swim gear by registering on the MP Brand website. Members will receive an exclusive preview of products prior to their public launch, have the ability to communicate directly with the MP Brand, and have the opportunity to beta-test products for free or at a significantly reduced price.
“The sport of swimming has given me so much over the years, and I’m so excited to invite this passionate community to provide their feedback and help the MP Brand continue to make the best swimming products,” said Michael Phelps. “It has been a great experience for me to work closely with the MP Brand product team and the Phelps Test Team will be a unique opportunity for swimmers to be part of the process.”
The Phelps Test Team will allow MP Brand to garner real-time feedback from the global swimming community on various products within its portfolio, including competitive suits, caps and goggles. The first product available to selected Phelps Test Team members is the Matrix Beta Tech Suit, a revolutionary new technical suit developed by a world-class team of international scientists, engineers and athletes, and is FINA approved for competitive swimming. Limited quantities are available, and swimmers will be selected based on requested size and style. Additional products will be introduced to the Phelps Test Team community in the coming months.
“The Phelps Test Team is an inclusive initiative designed to encourage conversation and foster input from every type of swimmer,” said Todd Mitchell, Vice President of Swim at Aqua Lung. “As we continue to grow and evolve, MP Brand wants to give swimmers a voice to help engage with our products and our sport.”
A leader in the development of new and innovative products, MP Brand was created in 2015 under the direction of Phelps and his Hall of Fame coach, Bob Bowman.
Swimmers must be 13 years of age or older to be part of the Phelps Test Team. For more information or to join the Phelps Test Team, please visit www.michaelphelps.com.
