Adidas signed a multiyear partnership with 2015 Major League Baseball American League Rookie of the Year, shortstop Carlos Correa of the Houston Astros.
Beyonce introduced her new women’s activewear brand, Ivy Park, with a teaser video accenting different workout looks.
Costa Del Mar appointed Holly Rush as CEO effective April 25. She will replace Chas MacDonald, who announced his retirement from the Florida-based sunglass brand last month.
Doug Gordon, an industry veteran, completed his charity ride from the Atlantic to the Pacific Ocean in less than two months. The ride was designed to draw attention to the work of PHIT America and highlights the need for daily P.E. in all U.S. schools for all students.
Eagle Creek entered a strategic partnership with photographer Ben Christensen to promote the new EC Lync Limited Edition.
Eddie Bauer Guide Team member Adrian Ballinger and adventure photojournalist Cory Richards will launch a Mt. Everest expedition and social media campaign to document their attempt to summit the world’s largest peak without supplemental oxygen.
G-Form, makers of impact protection for athletes, added Steve Kwait to its quickly expanding sales team.
The Gatorade Company, in collaboration with USA Today High School Sports, named Jayson Tatum of Chaminade College Preparatory School (St. Louis) as its 2015/16 Gatorade National Boys Basketball Player of the Year.
Hydro Flask, the Bend, OR-bases drinkware brand acquired by Helen of Troy Limited on March 21, hired Phyllis Grove as VP of Marketing and E-commerce.
Leatt Corporation added Andrea Gallarotti, an experienced athletes’ services manager, to the Leatt marketing team.
Former Nike design trio, Marc Dolce, Denis Dekovic and Mark Miner, confirmed employment at rival Adidas.
Rack Room Shoes promoted Laryssa Grant to Women’s Buyer and Adam McDermott to oversee the launch of a new shop-in-shop that will focus on athletic gear.
Sitka Gear, maker of performance hunting gear, named Jason Michelotti as its marketing leader to oversee the company’s marketing team.
Skechers teamed up with Major League Baseball Hall of Fame shortstop Ozzie Smith for a new marketing campaign featuring the brand’s Relaxed Fit from Skechers footwear collection. The brand also signed a multi-year contract extension with pro golfer Matt Kuchar.
Swiftwick, the athletic performance sock company, named Mark Castrillon, formerly of Nathan Sports, as its National Run Sales Manager.
Thule Group named Brian Bennett as its National Accounts & Business Development Manager for the Americas.
Worldwide Trophy Adventures, provider of consultation in hunting, fishing, limited entry draw tags and travel services, promoted Nathan Mrnak to Director of Operations.