Adidas teamed with Japanese streetwear designer, NIGO, who is notorious for his wildly outrageous art, house and DJ mixing. The partnership is a celebration of the returning Adidas Originals.
Bandier, the activewear retailer specializing in boutique lines from a variety of brands and designers, collaborated with fitness trainers, Katrina Hodgson and Karena Dawn, who work together under the website Tone It Up.
BiPro USA joined with American rugby players, Kimber Rozier, Stacey Bridges and Samantha Pankey, in a mutual protein partnership. The trio will be protein ambassadors for the nutrition company.
Blundstone shared its foray into the Sonoma International Film Festival (SIFF) and its official film sponsorship of Ithaca, Meg Ryan’s directorial debut.
GoPro, Inc. welcomed champion swimmer Missy Franklin to its elite roster of athletes. Franklin is the brand’s first sponsored swimmer.
GuardLab appointed Blue Jays outfielder and six time All-Star José “Joey Bats” Bautista as a brand ambassador and the newest member of the custom mouthguard company’s athlete advisory board.
Joshua Newman, the successful fitness entrepreneur well known for promoting CrossFit ventures in the New York metropolitan area, admitted to wire fraud and duping investors, according to an article by The New York Times.
Mammut extended its relationship with rock climbing athlete Steph Davis to include apparel. Since 2007, the brand has served as Davis’ hardgoods sponsor.
Performance Sports Group Ltd. appointed Daniel M. Friedberg, President and CEO of Sagard Capital Partners Management Corp., to the company’s board of directors.
Under Armour CEO Kevin Plank will deliver the spring commencement address May 18 for the University of Maryland. Plank’s alma mater.
