Mountainsmith is gearing up for an exciting summer kick-off as the Official Pack and Luggage Sponsor of the third annual Teva Mountain Games. Mountainsmith's goal is to promote brand awareness, tie-in with local retailers, and educate consumers. Their mission is to impact both spectators at the events and viewers of national television coverage that will be aired by Fox TV to over 150 million homes.
“For Mountainsmith, it will be more than just giving away a grand prize, strategically placing banners, and handing out stickers. We intend to engage and involve event attendees,” commented Geoff OKeeffe, president of Mountainsmith.
“From our tent in the high-traffic Sponsor Lane area, signs will invite people to stop by and find out how to correctly choose a pack for their sport or activity of choice and how to correctly fit the pack to their body. Well also be running a Mountainsmith Life Photo Contest. The public will be invited to take digital images of anyone they see wearing a Mountainsmith product. All they have to do is come and show us the image on their camera, fill out an enter-to-win form, and well put their name in a prize drawing for the last afternoon.” Vail retailer, Bag & Pack, will be selling Mountainsmith Day packs with a specially embroidered Teva Mountain Games logo.
