Mountain Khakis announced Terra Public Relations will manage all media relations and strategy in North America.
“Terra Public Relations is the PR team to authentically champion the MK story to both endemic and mainstream audiences,” said Jen Taylor, brand manager and Director of Creative Development at Mountain Khakis. “They have an innate understanding of our brand vibe and what inspires us – living Jackson Hole. It comes honestly for them since they live, play and work here as well.”
For Mountain Khakis, what started as a casual conversation at the Shady Lady Saloon in Jackson Hole, Wyoming has become a top performing mountain-inspired lifestyle brand. Established in 2003, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb.
“We’re really excited to work with Mountain Khakis,” said Alli Noland, director of everything at Terra PR. “Our office is just down the trail from MK’s World HQ, and we love to harass their team. Designed for a life that goes ‘off-piste’ by crossing over between back-, side- and front-country, we’ve been mountain-testing their apparel since they were introduced well over a decade ago and looking forward to telling their stories far and wide.”
