Mountain Khakis, a mountain town-inspired lifestyle apparel brand, will kick off the Rocky Mountain leg of its Hell Yeah! Tour July 8 in Houston. Winding through the southwest into the Rockies and touching the northwest, the tour will stop at more than 60 events including its outpost store at Jackson Hole Mountain Resort, Outdoor Retailer Summer Market in Salt Lake City, Grand Targhee Bluegrass Festival in Alta, WY, Gociety Adventure Fest and the Mountain Khakis flagship store in Denver, concluding October 7 at the Great American Beer Festival.
This leg features brewery partner Left Hand Brewing Company from Longmont, CO and includes a community service project in Boulder, CO where the Tour and MK store staff will partner with Front Range Climbing Stewards.
“The western route of the Hell Yeah! Tour is especially meaningful, as it takes the brand back to our founding hometown of Jackson as well as our new retail home in Larimer Square, Denver,” said Ross Saldarini, co-founder and president of Mountain Khakis. “The goal of the tour is to connect the outdoor community and craft brew cultures while promoting sustainability. There is no better place to spread that message than the original mountain towns that inspired our founding.”
Mountain Khakis is also inviting consumers to bring in their well-worn Mountain Khakis apparel for recycling and repurposing through their partnership with The Renewal Workshop.
Hell Yeah! Tour partners include: American Expedition Vehicles, Vintage Overland, Sweetwater Brewery, Left Hand Brewing, Costa, Popular Mechanics, Stanley, Jackson Hole Mountain Resort, The Renewal Workshop and Outdoor Alliance.
