Mountain Khakis hired Jinnie Austin as eCommerce Director, with ten-plus years of experience in marketing and digital leadership roles.

Austin has experience working in agencies across multiindustry sectors and brand-side, where she spent years with a leading
outdoor performance sock company, heading up brand, marketing and e-commerce, she oversaw “ten times growth and established sustainable business processes to maintain continued success.”

Jeremy Hale, president of Mountain Khakis, added, “We’re excited to have Jinnie join our team here in Charlotte. Not only will she lead our eCommerce efforts, but I also see an incredible opportunity to bring more digital brand marketing technology into the wholesale side of our business. We’re all about enhancing the overall consumer experience at Mountain Khakis, and Jinnie will be central to our strategies”.

Mountain Khakis’ web and digital marketing teams will report directly to Austin, based in Mountain Khakis corporate headquarters in Charlotte, NC. Mountain Khakis is a part of the La Jolla Group.

Photo courtesy Mountain Khakis